Name: New Day Glow Retinol Alternative Serum
SKU: WYLYS03
Price: 125 USD
Availability: OutOfStock

WYLYS New Day Glow – Plant-based Retinol-alternative Brightening Serum Cream

What is it? New Day Glow is a multi-active treatment serum that combines hydration with well-aging benefits to help reduce dullness, revive firmness, and strengthen skin’s moisture barrier.

Notes from the Curator: The Wylys New Day Glow is a plant-based retinol-alternative brightening serum cream. It is packed with niacinamide, vitamin C and bakuchiol for firmer, plumper, smoother-looking skin.

Let’s Get Nerdy: Using bakuchiol, a gentle yet potent derivative of the babchi plant, plus stabilized vitamin C, this gel-like, creamy serum helps to catalyze collagen production to lessen the appearance of fine lines, rough spots, and hyperpigmentation. Bakuchiol provides well-aging benefits on the level of retinol, yet without the irritation of traditional retinol-containing products. Vitamin C brightens dullness and revitalizes tired skin. Its pressed serum texture adds extra hydration under a cream, or also works well on its own as a daytime moisturizer

Key Ingredients:

Bakuchiol: a gentle retinol alternative that helps to fade fine lines, smooth skin, and stimulate collagen-producing receptors for a firmer, bouncier texture. May also help to improve acne and acne-scarring, especially in sensitive skin.

Niacinamide: a form of vitamin-B3 that helps to fortify the skin barrier, build keratin molecules, regulate oil production, fade hyperpigmentation, and retain moisture so skin appears smoother, firmer, and with less noticeable pores.

Vitamin C: water-soluble yet oil-loving stabilized form of vitamin C. A staple of well-aging routines for its ability to help fade lines and wrinkles, brighten dark spots, balance oil production, improve skin texture and appearance, and help prevent damage from UV rays, especially when used in conjunction with sunscreen.

Squalane: a sustainable plant-based powerhouse ingredient that is effortlessly absorbed into the skin for nourishing, barrier-boosting, redness-reducing benefits.

Ceramide NP: a major component of skin’s outer layers, known to reinforce skin’s barrier strength to better resist external stressors. It also improves hydration, elasticity, and collagen production.

Sea Buckthorn: a vibrant red fruit oil rich in antioxidants, phytosterols, and skin-benefiting fatty acids that moisturizes, reduces redness, and helps with cell regeneration.

Great for: All skin types, including Sensitive

Skin Concerns: Dullness, Dryness, Fine Lines, Hyperpigmentation, Uneven Tone

Scent: All natural

Texture: Gel-like cream

Makes Skin Look & Feel: Smooth, bright, hydrated, and plump

Size: 50 ml / 1.69 fl oz

Sue & Herra, created WYLYS with these in their thoughts:

A great skincare routine should tend to the soul as much as the skin. It’s a moment to look forward to—however quick of a moment it is—with products that do what they say will. At the same time, skincare is about so much more than products. It’s about the joy of self caring, of letting your inner beauty reveal itself. This is why we created WYLYS [pronounced will-ess], which stands for When You Love Your Skin.

We’ve been obsessed with skincare for decades. As K-beauty enthusiasts, who had so adored researching and introducing friends to the best products for their skin, we first launched OHLOLLY seven years ago—though we couldn’t just stop there. It was only a matter of time before everything we had tried, loved, and raved about funneled into creating a skincare line of our very own.

Korean spirit, French wisdom. WYLYS is the modern take on the skincare industry's premium standards that have been prized for generations. We’ve sought the right ingredients for real-time results, and have ruthlessly pursued iteration after iteration to ensure these textures and scents are exactly what we’ve been looking for. We knew we couldn’t release a single product until each one was just right, and that digging for gold has finally paid off. The time is right to meet WYLYS.

When you love your skin, you know that its routine is something to treasure. We hold sacred and have kept in mind that entire experience, from sourcing and production, to the time the sink fills and a washcloth warms your face. These are the products for those moments that exist just for you—welcome to the best part of your day.