Earthwise Beauty was created by Ava Zhan. Ava grew in Poland and moved to the U.S.A. She worked as an editor for a major American publisher. She felt compelled to make and share her love of natural ingredients and skincare crafted from medicinal plants, that felt more satisfying to her than the skincare she found in stores. And so Earthwise was born. Using Ava’s products feels like walking deep into lush living forests.